All words are possible potential keywords for your website. But the question is, how many websites are there and established already using that keyword of your choice?
Page rank is a Google tool computing the links connected to your website. Depending on the site connected to yours, the higher the page rank the bigger the possibility for your site to increase its page rank too.
This is a very interesting question and seems to be in the grey area of law. I will present some interesting issues on the subject for both sides. The important thing to mention is that I am not giving legal advice on the subject and I am not an expert....
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